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In today’s fast-paced world, businesses are looking for innovative ways to connect with customers and stay ahead of the competition. One such solution is using the WhatsApp Business API for e-commerce. This powerful tool allows businesses to communicate with customers in real time, provide personalised support, and offer a seamless shopping experience.

WhatsApp is a cross-platform messaging app that allows users to send text, voice, and video messages, make voice and video calls, and share images and other media. The app was created by two former Yahoo employees, Jan Koum and Brian Acton, and was launched in 2009. It was designed as an app to replace SMS messaging. Its popularity boomed, especially in developing countries where SMS was often expensive and unreliable.